About DoA

Welcome to Dreams of Arthur!

At Dreams of Arthur (DoA), our story is deeply rooted in the legacy of perseverance, vision, and the pursuit of dreams. Our brand is not just about premium streetwear; it’s a tribute to a remarkable journey that began from humble beginnings and blossomed into a celebrated success.

Our Inspiration: A Journey from Humble Beginnings

A journey spanning multiple continents starting off in a small town in South Asia and eventually finding success in the hustle and bustle of NYC, the heart of Dreams of Arthur (DoA) beats with the story of our founder, the son of immigrants. His father embarked on a journey of extraordinary ambition and resilience. In the 1990s, he made a bold move to the United States, bringing with him a vision and an unwavering determination to make his mark in the fashion industry.

Starting with nothing but a suitcase full of dreams, he ventured into the bustling fashion scene of New York City. Through relentless hard work and a deep understanding of the fashion world, he quickly made a name for himself in wholesale fashion. His commitment to quality and innovation laid the foundation for what would become a legacy in the industry.

Our Legacy

DoA is built on the values and principles that guided our founder's father throughout his career. His journey is a testament to the power of perseverance and the impact that immigrants have on shaping the cultural and economic landscape of the United States. We honor his legacy by continuing to push boundaries and create streetwear that embodies the spirit of resilience and success.

Our Vision

We are dedicated to crafting premium streetwear that reflects a blend of classic elegance and contemporary edge. Every piece in our collection is a celebration of individuality and a nod to the immigrant experience—combining the essence of our father’s journey with a modern sensibility.

But our vision doesn’t stop at style. We are equally committed to protecting the planet and contributing to a more sustainable future. Our approach to streetwear is as mindful as it is innovative.

Sustainability at DoA

At DoA, we understand that fashion’s impact goes beyond aesthetics. That’s why we’re committed to reducing our environmental footprint by integrating sustainable practices into every step of our production process.

  • Recycled Materials: We prioritize sourcing materials from post-industrial waste (PIW) and post-consumer waste (PCW), breathing new life into what would otherwise contribute to landfill.
  • Energy and Water Conservation: Our yarn is produced through sustainable methods, and our handmade fabrics are crafted on energy-efficient powerlooms that minimize electricity use and conserve water.
  • Craft with Purpose: By paying attention to every detail, we ensure that each piece not only represents a fusion of cultural heritage and streetwear innovation but also reflects our commitment to environmental responsibility.

Our Craft

Quality and sustainability are at the core of everything we do. We meticulously source the finest, eco-conscious materials and collaborate with skilled artisans to ensure that every garment reflects the same dedication to excellence and environmental stewardship that our founder embodied. From the first sketch to the final stitch, our commitment to superior craftsmanship shines through.

Our Values

  • Perseverance: We honor the journey of overcoming obstacles and achieving greatness.
  • Quality: We deliver premium, eco-friendly apparel that stands the test of time.
  • Heritage: We celebrate our roots and the immigrant experience that has shaped our brand.
  • Innovation: We blend tradition with modernity to create unique, sustainable, and impactful designs.
  • Sustainability: We are dedicated to reducing our environmental impact and ensuring our designs are as kind to the planet as they are to the people who wear them.

Join Us

Explore our collections and become part of a story that celebrates dreams realized, barriers broken, and a commitment to a more sustainable future. At DoA, we invite you to wear more than just fashion—wear a piece of a legacy with a conscience.

For the latest updates and exclusive offers, follow us @dreamsofarthurofficial.

Thank you for joining us on this incredible journey.